Google Search Console

CTR

Start tracking this metric

CTR is the percentage of users who click on your website's pages in search results after seeing them in Google search.

Google Search Console CTR

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Search Console CTR today.

CTR Meaning

What is CTR?

In Google Search Console, Click-Through Rate (CTR) is a key performance metric that measures the effectiveness of your website's presence in Google search results. It indicates the percentage of users who clicked on your website's pages in search results after seeing them displayed. CTR in Google Search Console is calculated by dividing the number of clicks your website's pages received in search results by the total number of impressions they generated, then multiplying the result by 100 to convert it into a percentage. A higher CTR indicates that your website's pages are compelling and relevant to users' search queries, prompting them to click through to your site. It suggests that your website's content, title tags, meta descriptions, and other elements are effectively communicating relevance and encouraging user engagement. Monitoring CTR in Google Search Console provides valuable insights into the performance of your website in organic search results. By analyzing CTR data, you can identify which pages and keywords have high click-through rates and which ones may require optimization to improve their visibility and attractiveness in search results. Overall, CTR in Google Search Console is a critical metric for assessing the effectiveness of your website's search engine presence and optimizing your SEO strategy to maximize click-through rates and user engagement.

Google Search Console CTR

CTR Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CTR using Narrative BI, follow these steps:

Target CTR: 2024 Benchmark

Average Google Search Console CTR

What is a good CTR for Google Search Console?

The average Google Search Console CTR depends on industry, geography, and campaign strategy.

The average CTR in Google Search Console across all industries is 2.66%.

* Data is calculated for the the United States-located accounts only.

CTR Example

Consider a website that appears in Google search results and receives 5,000 impressions, out of which 250 users click on the website link. The Click-Through Rate (CTR) is calculated by dividing the number of clicks by the total number of impressions, then multiplying by 100 to get a percentage.

CTR = (Number of Clicks / Total Impressions) x 100
CTR = (250 / 5,000) x 100
CTR = 5%

This means the website has a click-through rate of 5%, indicating that 5% of the users who saw the website link in search results clicked on it.

CTR vs

CTR specifically measures the percentage of users who click on your website's pages in search results after seeing them in Google search.

On the other hand, measures

Get started now
Get Started