CTR is the percentage of people who click on an ad after seeing it, calculated by dividing the number of clicks by the number of impressions and multiplying by 100.
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Ads CTR today.
Click-Through Rate (CTR) is a key performance metric in digital advertising that measures the effectiveness of an advertisement by calculating the percentage of viewers who click on an ad after seeing it. CTR is used to gauge how well your keywords, ads, and free listings are performing. CTR is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying the result by 100 to convert it into a percentage. A higher CTR indicates that an ad is effective and relevant to the audience it reaches, suggesting that the ad’s messaging resonates well with the target demographic. CTR is a crucial metric for optimizing digital advertising campaigns, helping advertisers understand what attracts or repels viewers, and refining targeting strategies accordingly.
Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CTR using Narrative BI, follow these steps:
The average Google Ads CTR depends on industry, geography, and campaign strategy.
The average CTR in Google Ads across all industries is 1.16%.
Consider a Google Ads campaign that gets 50,000 impressions and 1,000 clicks.
CTR = (Number of Clicks / Total Impressions) x 100
CTR = (1,000 / 50,000) x 100
CTR = 2%
This means the campaign has a click-through rate of 2%.
