Google Ads


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CPV is the the cost of a single view of your video advertisement.

Google Ads CPV

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Ads CPV today.

CPV Meaning

What is CPV?

Cost Per View (CPV) in Google Ads is a pricing model used primarily for video advertising, where advertisers pay based on the number of video views or interactions, such as clicks on call-to-action overlays, cards, and companion banners. A view is counted when a user watches 30 seconds of the video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. CPV is crucial for advertisers focusing on video campaigns as it allows them to measure the cost-effectiveness of their video ads in engaging viewers. This metric helps advertisers optimize their spending by evaluating which videos hold viewers' attention and prompt interaction, thereby providing insights into viewer engagement and preferences.

Google Ads CPV

CPV Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPV using Narrative BI, follow these steps:

Target CPV: 2024 Benchmark

Average Google Ads CPV

What is a good CPV for Google Ads?

The average Google Ads CPV depends on industry, geography, and campaign strategy.

The average CPV in Google Ads across all industries is $0.74.

Data is calculated for the the United States-located accounts only.

CPV vs

CPV specifically measures the cost of a single view of your video advertisement.

On the other hand, measures

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