CPP is the average cost of each purchase through an advertising campaign.
Facebook Ads CPP
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Facebook Ads CPP today.
CPP is the average cost of each purchase through an advertising campaign.
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Facebook Ads CPP today.
Cost Per Purchase (CPP) or in Facebook Ads refers to the cost associated with each pixel's worth of advertising space purchased on the Facebook platform. This metric is particularly useful in digital marketing where ads are often priced according to the amount of screen real estate they occupy. CPP helps advertisers understand how much they are spending relative to the visibility their ads receive on user screens, providing a granular insight into the efficiency of the ad spend. This calculation can be made by dividing the total cost of the ad campaign by the number of pixels that the ad occupies on the screen, enabling marketers to optimize their ad placements and budget allocations for maximum effectiveness.
Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPP using Narrative BI, follow these steps:
The average Facebook Ads CPP depends on industry, geography, and campaign strategy.
The average CPP in Facebook Ads across all industries is $20.93.
A local restaurant spends $1,200 on a Meta Ads campaign targeting local residents and gains 800 new page likes.
CPP = Total Cost of Campaign / Number of Page Likes
CPP = $1,200 / 800
CPP = $1.50
This means the cost per page like is $1.50.
