
CPM is the cost of reaching 1,000 impressions or views of your advertisement.
Google Ads CPM
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Ads CPM today.
CPM is the cost of reaching 1,000 impressions or views of your advertisement.
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Ads CPM today.
Cost Per Thousand Impressions (CPM) is a widely used metric in advertising that denotes the price of 1,000 advertisement impressions on one webpage or network. It is one of the standard methods for pricing web ads, particularly when the goal is to increase brand exposure. CPM is calculated by dividing the total cost of an advertising campaign by the number of impressions it generates, then multiplying the result by 1,000. This model is particularly beneficial for campaigns aimed at enhancing brand awareness, as it focuses on the number of times an ad is displayed, irrespective of user engagement like clicks or conversions. It allows advertisers to measure how often their ad is being seen and is especially effective for campaigns where visibility is more critical than direct action.
Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPM using Narrative BI, follow these steps:
The average Google Ads CPM depends on industry, geography, and campaign strategy.
The average CPM in Google Ads across all industries is $14.81.
A software company runs a Google Ads campaign to increase brand awareness. The campaign costs $3,000 and results in 1,000,000 impressions.
CPM = (Total Cost / Total Impressions) x 1,000
CPM = ($3,000 / 1,000,000) x 1,000
CPM = $3
This means the cost per thousand impressions is $3, helping the company understand the cost of reaching a large audience.
CPM specifically measures the cost of reaching 1,000 impressions or views of your advertisement.
On the other hand, Cost Per Impression measures the average cost of reaching one impressions or views of your advertisement.