Google Ads


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CPM is the the cost of reaching 1,000 impressions or views of your advertisement.

Google Ads CPM

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CPM Meaning

What is CPM?

Cost Per Thousand Impressions (CPM) is a widely used metric in advertising that denotes the price of 1,000 advertisement impressions on one webpage or network. It is one of the standard methods for pricing web ads, particularly when the goal is to increase brand exposure. CPM is calculated by dividing the total cost of an advertising campaign by the number of impressions it generates, then multiplying the result by 1,000. This model is particularly beneficial for campaigns aimed at enhancing brand awareness, as it focuses on the number of times an ad is displayed, irrespective of user engagement like clicks or conversions. It allows advertisers to measure how often their ad is being seen and is especially effective for campaigns where visibility is more critical than direct action.

Google Ads CPM

CPM Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPM using Narrative BI, follow these steps:

Target CPM: 2024 Benchmark

Average Google Ads CPM

What is a good CPM for Google Ads?

The average Google Ads CPM depends on industry, geography, and campaign strategy.

The average CPM in Google Ads across all industries is $14.81.

Data is calculated for the the United States-located accounts only.

CPM vs Cost Per Impression

CPM specifically measures the cost of reaching 1,000 impressions or views of your advertisement.

On the other hand, Cost Per Impression measures the average cost of reaching one impressions or views of your advertisement.

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