CPL

Cost Per Lead (CPL) for Facebook Ads is a pricing model used to measure the cost effectiveness of advertising campaigns based on the number of leads generated. In this context, a "lead" can be defined as a user who expresses interest in a product or service by completing an action such as filling out a contact form, signing up for a newsletter, or registering for a webinar. CPL is particularly useful for campaigns aiming to gather prospective customer data rather than immediate sales. It allows advertisers to track how much they are spending to attract potential customers who are one step closer to making a purchase or engaging further with the brand. To calculate CPL on Facebook, divide the total cost of the ad campaign by the number of leads it generates. This metric helps advertisers to assess the efficiency of their ad spend in terms of lead generation and is critical for campaigns where the end goal is to expand the customer base through initial engagements.