
CPI is the cost of reaching a single impression or view of your advertisement.
Facebook Ads CPI
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Facebook Ads CPI today.
CPI is the cost of reaching a single impression or view of your advertisement.
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Facebook Ads CPI today.
Cost Per Impression (CPI) is a pricing model in advertising where the cost is calculated based on the number of impressions, or views, an advertisement receives. In a CPI model, advertisers pay each time their ad is displayed on a user's screen, regardless of whether the user clicks on the ad. This method is typically used when the primary goal is to increase brand visibility and awareness, rather than driving immediate action such as clicks or conversions. To calculate CPI, you would divide the total cost of the advertising campaign by the total number of impressions it generates. This measurement helps advertisers understand the expense involved in gaining visibility and is crucial for managing budget allocations in brand-focused advertising strategies.
Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPI using Narrative BI, follow these steps:
The average Facebook Ads CPI depends on industry, geography, and campaign strategy.
The average CPI in Facebook Ads across all industries is .
A mobile app company runs a Meta Ads campaign spending $3,000 and acquiring 600 installs.
CPI = Total Cost of Campaign / Number of Installs
CPI = $3,000 / 600
CPI = $5
This means the cost per install is $5.
CPI specifically measures the cost of reaching a single impression or view of your advertisement.
On the other hand, CPM measures the cost of reaching 1,000 impressions or views of your advertisement.