Facebook Ads


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CPI is the the cost of reaching a single impression or view of your advertisement.

Facebook Ads CPI

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CPI Meaning

What is CPI?

Cost Per Impression (CPI) is a pricing model in advertising where the cost is calculated based on the number of impressions, or views, an advertisement receives. In a CPI model, advertisers pay each time their ad is displayed on a user's screen, regardless of whether the user clicks on the ad. This method is typically used when the primary goal is to increase brand visibility and awareness, rather than driving immediate action such as clicks or conversions. To calculate CPI, you would divide the total cost of the advertising campaign by the total number of impressions it generates. This measurement helps advertisers understand the expense involved in gaining visibility and is crucial for managing budget allocations in brand-focused advertising strategies.

Facebook Ads CPI

CPI Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPI using Narrative BI, follow these steps:

Target CPI: 2024 Benchmark

Average Facebook Ads CPI

What is a good CPI for Facebook Ads?

The average Facebook Ads CPI depends on industry, geography, and campaign strategy.

The average CPI in Facebook Ads across all industries is .

Data is calculated for the the United States-located accounts only.


CPI specifically measures the cost of reaching a single impression or view of your advertisement.

On the other hand, CPM measures the cost of reaching 1,000 impressions or views of your advertisement.

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