Facebook Ads


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CPC is the the cost of generating a single click on one of your ads.

Facebook Ads CPC

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CPC Meaning

What is CPC?

Cost Per Click (CPC) for Facebook Ads is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on one of their Facebook advertisements. This model is particularly useful for campaigns where the goal is to drive traffic to a website, product page, or any other URL. In the CPC model, the focus is on generating user engagement rather than just views or impressions. The actual cost per click is determined by several factors, including the ad's targeting parameters, competition for ad space, and the overall demand for advertising among the targeted audience. To calculate CPC on Facebook, divide the total cost of the campaign by the number of clicks received. This metric allows advertisers to assess how effectively their budget is being used to engage users and to optimize their campaigns for better performance and cost-efficiency.

Facebook Ads CPC

CPC Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPC using Narrative BI, follow these steps:

Target CPC: 2024 Benchmark

Average Facebook Ads CPC

What is a good CPC for Facebook Ads?

The average Facebook Ads CPC depends on industry, geography, and campaign strategy.

The average CPC in Facebook Ads across all industries is $0.52.

Data is calculated for the the United States-located accounts only.


CPC specifically measures the cost of generating a single click on one of your ads.

On the other hand, CPA measures the cost of generating a customer acquisition through an advertising campaign.

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