Google Ads

CPA

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CPA is the the cost of a predefined customer action through a Google Ads campaign.

Google Ads CPA

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Ads CPA today.

CPA Meaning

What is CPA?

Cost Per Action (CPA) is the total cost spent to receive the required actions by your customers. This action is typically a purchase, registration, signup, or app install. To calculate CPA, simply divide the total advertising cost by the number of times the pre-defined event occurred.

Google Ads CPA

CPA Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CPA using Narrative BI, follow these steps:

Target CPA: 2024 Benchmark

Average Google Ads CPA

What is a good CPA for Google Ads?

The average Google Ads CPA depends on industry, geography, and campaign strategy.

The average CPA in Google Ads across all industries is $52.17.

Data is calculated for the the United States-located accounts only.

CPA vs

CPA specifically measures the cost of a predefined customer action through a Google Ads campaign.

On the other hand, measures

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