Google Ads

Cost Per Impression

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Cost Per Impression is the average cost of reaching one impressions or views of your advertisement.

Google Ads Cost Per Impression

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Cost Per Impression Meaning

What is Cost Per Impression?

Cost Per Impression (CPI) is a metric in advertising that denotes the average price of a single ad impression. Viewable CPI bidding ensures that advertisers only pay when their ads can be seen. This method is typically used when the primary goal is to increase brand visibility and awareness, rather than driving immediate action such as conversions.

Google Ads Cost Per Impression

Cost Per Impression Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track Cost Per Impression using Narrative BI, follow these steps:

Target Cost Per Impression: 2024 Benchmark

Average Google Ads Cost Per Impression

What is a good Cost Per Impression for Google Ads?

The average Google Ads Cost Per Impression depends on industry, geography, and campaign strategy.

The average Cost Per Impression in Google Ads across all industries is .

* Data is calculated for the the United States-located accounts only.

Cost Per Impression Example

A local restaurant runs a Google Ads campaign costing $2,500, resulting in 500,000 impressions.

Cost Per Impression = Total Cost / Total Impressions
Cost Per Impression = $2,500 / 500,000
Cost Per Impression = $0.005

This means the cost per impression is $0.005, useful for evaluating the cost-effectiveness of display ads.

Cost Per Impression vs

Cost Per Impression specifically measures the average cost of reaching one impressions or views of your advertisement.

On the other hand, measures

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