Google Ads

Conversions

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Conversions is the number of times users complete a desired action after engaging with your Google ad, such as making a purchase, signing up for a newsletter, or filling out a form.

Google Ads Conversions

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Conversions Meaning

What is Conversions?

Conversions in Google Ads represent the number of times users complete a desired action after clicking on one of your advertisements. These actions can include a wide range of activities such as making a purchase, signing up for a newsletter, filling out a contact form, downloading software, or completing a registration. This metric is essential for measuring the effectiveness of Google Ads campaigns in driving specific business outcomes. Tracking conversions allows advertisers to determine how well their ads are converting clicks into valuable customer activities, enabling them to assess the return on investment (ROI) of their ad spend and refine their advertising strategies to improve performance.

Google Ads Conversions

Conversions Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track Conversions using Narrative BI, follow these steps:

Target Conversions: 2024 Benchmark

Average Google Ads Conversions

What is a good Conversions for Google Ads?

The average Google Ads Conversions depends on industry, geography, and campaign strategy.

The average Conversions in Google Ads across all industries is .

* Data is calculated for the the United States-located accounts only.

Conversions Example

An online course provider runs a Google Ads campaign that results in 300 enrollments.

Conversions = Total Number of Enrollments
Conversions = 300

This means the campaign resulted in 300 conversions, showing the effectiveness in driving enrollments.

Conversions vs

Conversions specifically measures the number of times users complete a desired action after engaging with your Google ad, such as making a purchase, signing up for a newsletter, or filling out a form.

On the other hand, measures

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