Google Analytics 4

Conversions

Start tracking this metric

Conversions is the number of desired actions completed after engaging with your website, app, or advertising campaign, such as purchases, sign-ups, or form submissions.

Google Analytics 4 Conversions

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Analytics 4 Conversions today.

Conversions Meaning

What is Conversions?

In Google Analytics 4 (GA4), Conversions are specific actions that users take on a website or app that are valuable to your business. These could include completing a purchase, signing up for a newsletter, downloading an app, or any other user activity that you have identified as critical for measuring the success of your site or marketing efforts. Conversions are now called key events. The term 'conversion' now aligns with how conversions are defined in Google Ads, addressing previous discrepancies across platforms. Important events previously labeled as 'conversions' in Analytics will be reclassified as 'key events.' These key events, when shared with Google Ads, will be considered conversions,

Google Analytics 4 Conversions

Conversions Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track Conversions using Narrative BI, follow these steps:

Target Conversions: 2024 Benchmark

Average Google Analytics 4 Conversions

What is a good Conversions for Google Analytics 4?

The average Google Analytics 4 Conversions depends on industry, geography, and campaign strategy.

The average Conversions in Google Analytics 4 across all industries is .

* Data is calculated for the the United States-located accounts only.

Conversions Example

Consider a website that tracks conversions, such as form submissions or purchases, using Google Analytics 4. Over a month, the website records 800 conversions.

Conversions = Total Number of Conversions
Conversions = 800

This means the website had 800 conversions in that month, indicating the total number of desired actions completed by users.

Conversions vs

Conversions specifically measures the number of desired actions completed after engaging with your website, app, or advertising campaign, such as purchases, sign-ups, or form submissions.

On the other hand, measures

Get started now
Get Started