Conversions for Facebook Ads represent the number of times users complete a desired action as a result of interacting with your ads on Facebook. These actions can include a wide range of activities such as making a purchase, signing up for a newsletter, registering for an event, downloading an app, or any other goal that your ad campaign aims to achieve.
This metric is vital for measuring the effectiveness of Facebook advertising in driving specific business outcomes. Tracking conversions helps advertisers assess whether their ads are successfully influencing target audiences to take the intended actions, allowing for better strategic decisions and campaign adjustments to maximize ROI.