Clicks in Google Ads refer to the number of times users have actually clicked on your advertisements. This metric is crucial for understanding the direct engagement of users with your ads across Google's platforms, including search results, partner websites, and video ads.
Tracking clicks helps advertisers gauge the effectiveness of their ad copy, targeting, and overall campaign strategy. It provides a clear indication of how compelling and relevant the ad is to the targeted audience. By analyzing the clicks, advertisers can optimize their campaigns, improve the relevance of their ads, and enhance their chances of achieving higher conversion rates.