Bounce Rate
Bounce Rate is the percentage of non-engaged sessions.
Google Analytics 4 Bounce Rate
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Consider a website that tracks bounce rate using Google Analytics 4. If the website records 5,000 sessions and 1,500 of those are single-page sessions, the Bounce Rate is calculated by dividing the number of single-page sessions by the total number of sessions, then multiplying by 100 to get a percentage.
Bounce Rate = (Number of Single-Page Sessions / Total Number of Sessions) x 100
Bounce Rate = (1,500 / 5,000) x 100
Bounce Rate = 30%
This means the website has a bounce rate of 30%, indicating that 30% of the sessions were single-page sessions.
