Average Position is a metric that provides insights into the average ranking of your website's pages in Google search results for specific queries. It indicates where your pages typically appear in the search results pages (SERPs) relative to other websites.
The Average Position metric is calculated by taking the sum of the position of your website's pages in search results for each query and dividing it by the total number of queries, providing an average ranking position. The position of a page in search results is determined by various factors, including relevance, quality, and user experience.
A lower Average Position indicates that your website's pages rank higher in search results, typically appearing closer to the top of the first page. Conversely, a higher Average Position suggests that your pages rank lower in search results and may appear on subsequent pages or further down the list.
Monitoring Average Position in Google Search Console allows you to track the performance of your website's SEO efforts over time. By analyzing changes in Average Position data, you can identify trends, assess the impact of optimization strategies, and make informed decisions to improve your website's search visibility.
Overall, Average Position in Google Search Console is a crucial metric for evaluating your website's search engine performance, optimizing your SEO efforts, and increasing your website's visibility and traffic from organic search.
