Conversion Rate

Ad Conversion Rate measures the effectiveness of an advertising campaign in driving users to complete a desired action, such as making a purchase, signing up for a newsletter, downloading a resource, or filling out a form. It is calculated by dividing the number of conversions (desired actions taken by users) by the total number of ad clicks and multiplying the result by 100 to express it as a percentage. A higher Ad Conversion Rate indicates that the ad is effective at engaging the target audience and persuading them to take the desired action, while a lower rate suggests that the ad or landing page may need optimization. Monitoring Ad Conversion Rate helps businesses evaluate the performance of their ads, identify areas for improvement, and optimize their ad creative, targeting, and landing pages to achieve better results and maximize return on ad spend (ROAS).