How to improve CPC?

Improving cost-per-click (CPC) involves optimizing your PPC campaigns to reduce the amount you pay for each click. By refining keyword strategies, improving ad quality, and enhancing targeting, businesses can lower their CPC. This leads to more cost-effective campaigns and better return on investment.

Tips to improve CPC

Here are some tips to consider when you’re trying to improve CPC:

1. Optimize Keywords: Use negative keywords to filter out irrelevant traffic and focus on high-performing keywords.

2. Refine Targeting: Adjust your targeting settings to reach the most relevant audience segments, reducing wasted clicks.

3. Test Ad Variations: Continuously A/B test different ad variations to identify the most cost-effective combinations.

Use Narrative BI to improve CPC

Narrative BI is a generative analytics platform that automatically turns your data into actionable data narratives. To improve CPC with Narrative BI, follow the steps below:

  • Connect your data source directly to Narrative BI or upload a spreadsheet to the AI Data Analyst tool.
  • Explore the feed of automatically generated insights.
  • Ask questions to uncover strategies and actions to improve CPC.
  • Get AI-generated answers, automated reports, and insights.
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Suggested questions to ask AI Data Analyst to improve CPC

AI Data Analyst from Narrative BI is an advanced Generative Business Intelligence tool that leverages AI to provide actionable insights from your data. It allows you to upload spreadsheets or directly connect various data sources, ask questions using natural language queries, and get actionable answers. You can use the following AI Data Analyst prompts to improve CPC:

Which campaigns have the lowest CPC while maintaining high performance?

How do different bidding strategies impact our CPC?

What ad placements offer the best balance of cost and performance?

Which audience segments provide the most cost-effective clicks?

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