How to find best keywords for PPC?

Identifying the best keywords for PPC (pay-per-click) campaigns is essential for attracting relevant traffic and maximizing ad performance. By using keyword research tools and analyzing competition, businesses can select keywords that offer the best balance of search volume and cost. This ensures more efficient ad spend and higher conversion rates.

Tips to find best keywords for PPC

Here are some tips to consider when you’re trying to find best keywords for PPC:

1. Conduct Comprehensive Research: Use tools like Google Keyword Planner to gather a wide range of keyword options.

2. Prioritize High-Intent Keywords: Focus on keywords that indicate strong purchasing intent, which are more likely to convert.

3. Utilize Negative Keywords: Identify and add negative keywords to your campaigns to prevent your ads from showing up in irrelevant searches.

4. Test and Optimize: Continuously test different keywords and adjust your bids based on their performance to maximize ROI.

Use Narrative BI to find best keywords for PPC

Narrative BI is a generative analytics platform that automatically turns your data into actionable data narratives. To find best keywords for PPC with Narrative BI, follow the steps below:

  • Connect your data source directly to Narrative BI or upload a spreadsheet to the AI Data Analyst tool.
  • Explore the feed of automatically generated insights.
  • Ask questions to uncover strategies and actions to find best keywords for PPC.
  • Get AI-generated answers, automated reports, and insights.
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Suggested questions to ask AI Data Analyst to find best keywords for PPC

AI Data Analyst from Narrative BI is an advanced Generative Business Intelligence tool that leverages AI to provide actionable insights from your data. It allows you to upload spreadsheets or directly connect various data sources, ask questions using natural language queries, and get actionable answers. You can use the following AI Data Analyst prompts to find best keywords for PPC:

Which keywords have the highest ROI?

What are the most competitive keywords in our industry?

How do different keyword variations perform in our campaigns?

What keywords are driving the most conversions?

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