How to analyze qualitative data?

Analyzing qualitative data involves interpreting non-numerical information such as interview transcripts, open-ended survey responses, and observational notes. This analysis provides deep insights into customer attitudes, motivations, and behaviors, helping businesses understand the "why" behind the data and make more informed decisions.

Tips to analyze qualitative data

Here are some tips to consider when you’re trying to analyze qualitative data:

1. Code Your Data: Assign codes to different themes or patterns within the data.

2. Identify Themes: Look for recurring themes and patterns that emerge from the data.

3. Use Software Tools: Utilize data analysis software like AI Data Analyst from Narrative BI to assist in organizing and analyzing your data.

Use Narrative BI to analyze qualitative data

Narrative BI is a generative analytics platform that automatically turns your data into actionable data narratives. To analyze qualitative data with Narrative BI, follow the steps below:

  • Connect your data source directly to Narrative BI or upload a spreadsheet to the AI Data Analyst tool.
  • Explore the feed of automatically generated insights.
  • Ask questions to uncover strategies and actions to analyze qualitative data.
  • Get AI-generated answers, automated reports, and insights.
AI Data Analyst feed
Get ai answers

Suggested questions to ask AI Data Analyst to analyze qualitative data

AI Data Analyst from Narrative BI is an advanced Generative Business Intelligence tool that leverages AI to provide actionable insights from your data. It allows you to upload spreadsheets or directly connect various data sources, ask questions using natural language queries, and get actionable answers. You can use the following AI Data Analyst prompts to analyze qualitative data:

What are the common themes in customer feedback from our recent surveys?

How do customer sentiments vary across different product reviews?

What are the key insights from open-ended responses in our surveys?

How do customers describe their experience with our brand in social media comments?

Get started now
Get Started

Thank you for your interest!

Please leave your email address to learn more about Narrative BI and be the first to try our platform.
Narrative BI Close button
Thank you!
We’re so glad you’re interested in seeing Narrative BI in action
Narrative BI Close button

Thank you for your interest!

Please leave your email address and we will get back to you to learn more about your specific needs.
Narrative BI Close button