How to analyze Likert scale data?

Analyzing Likert scale data involves interpreting responses from surveys where participants rate their agreement with statements on a scale. This type of data provides insights into attitudes, opinions, and behaviors. Effective analysis of Likert scale data helps businesses understand customer satisfaction and improve their services.

Tips to analyze Likert scale data

Here are some tips to consider when you’re trying to analyze Likert scale data:

1. Calculate Descriptive Statistics: Use measures like mean, median, and mode to summarize responses.

2. Group Responses: Group responses into categories (e.g., positive, neutral, negative) for easier analysis.

3. Perform Reliability Analysis: Use Cronbach's alpha to assess the reliability and internal consistency of your survey items.

Use Narrative BI to analyze Likert scale data

Narrative BI is a generative analytics platform that automatically turns your data into actionable data narratives. To analyze Likert scale data with Narrative BI, follow the steps below:

  • Connect your data source directly to Narrative BI or upload a spreadsheet to the AI Data Analyst tool.
  • Explore the feed of automatically generated insights.
  • Ask questions to uncover strategies and actions to analyze Likert scale data.
  • Get AI-generated answers, automated reports, and insights.
AI Data Analyst feed
Get ai answers

Suggested questions to ask AI Data Analyst to analyze Likert scale data

AI Data Analyst from Narrative BI is an advanced Generative Business Intelligence tool that leverages AI to provide actionable insights from your data. It allows you to upload spreadsheets or directly connect various data sources, ask questions using natural language queries, and get actionable answers. You can use the following AI Data Analyst prompts to analyze Likert scale data:

What are the overall satisfaction levels indicated by our Likert scale survey?

How do responses on the Likert scale vary across different demographic groups?

What patterns can be identified in the Likert scale responses regarding our product features?

How do Likert scale responses correlate with actual customer behavior?

Get started now
Get Started

Thank you for your interest!

Please leave your email address to learn more about Narrative BI and be the first to try our platform.
Narrative BI Close button
Thank you!
We’re so glad you’re interested in seeing Narrative BI in action
Narrative BI Close button

Thank you for your interest!

Please leave your email address and we will get back to you to learn more about your specific needs.
Narrative BI Close button