How to analyze Likert scale data?

Analyzing Likert scale data involves interpreting responses from surveys where participants rate their agreement with statements on a scale (e.g., 1 to 5 or "Strongly Disagree" to "Strongly Agree"). This type of data provides insights into attitudes, opinions, and behaviors. Effective analysis of Likert scale data helps businesses understand customer satisfaction and improve their services.

Learn more about

Get Insights

Tips to analyze Likert scale data

Here are some tips to consider when you’re trying to analyze Likert scale data:

Assign Numerical Values: Convert responses into numerical values (e.g., 1 to 5) to enable quantitative analysis. This helps in calculating means, medians, and other statistical measures.
Group Responses: Group responses into categories (e.g., positive, neutral, negative) for easier analysis.
Visualize the Data: Create visualizations like bar charts, histograms, or heatmaps to represent the distribution of responses across different Likert scale points. This makes it easier to spot patterns and trends.
Perform Comparative Analysis: Compare Likert scale responses across different demographic groups, time periods, or categories to identify significant differences or shifts in sentiment.

Analyze survey data to gain actionable insights

Use Narrative BI to analyze Likert scale data

Analyze survey data with ease using Narrative BI’s automated insights, helping you quickly identify trends and actionable insights to inform your business decisions. To analyze Likert scale data with Narrative BI, follow the steps below:

Narrative BI is a generative analytics platform that automatically turns your data into actionable data narratives. To analyze Likert scale data with Narrative BI, follow the steps below:

Connect your data source directly to Narrative BI or upload a spreadsheet to the AI Data Analyst tool.
Explore the feed of automatically generated insights.
Ask questions to uncover strategies and actions to analyze Likert scale data.
Get AI-generated answers, automated reports, and insights.

analyze Likert scale data

Suggested questions to ask AI Data Analyst to analyze Likert scale data

AI Data Analyst from Narrative BI is an advanced Generative Business Intelligence tool that leverages AI to provide actionable insights from your data. It allows you to upload spreadsheets or directly connect various data sources, ask questions using natural language queries, and get actionable answers. You can use the following AI Data Analyst prompts to analyze Likert scale data:

What are the overall satisfaction levels indicated by our Likert scale survey?

How do responses on the Likert scale vary across different demographic groups?

What is the average response score for each question in the Likert scale survey?

How do Likert scale responses correlate with actual customer behavior?

Try AI Data Analyst

How to analyze Likert scale data?

Tips to analyze Likert scale data

Use Narrative BI to analyze Likert scale data

analyze Likert scale data

More insights, less work