Reach Calculator

Calculating Reach is fundamental for understanding the scope of an advertising campaign. It measures the total number of unique users who have seen an ad, providing insights into the campaign's effectiveness in reaching the target audience.

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Calculate Reach

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How to Calculate Reach?

Reach calculation involves dividing the total number of impressions by the frequency, which gives the number of unique individuals who saw the ad.

Reach Calculation

Reach formula

Reach = Total Number of Unique Users Who Viewed the Ad
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