Calculating Reach is fundamental for understanding the scope of an advertising campaign. It measures the total number of unique users who have seen an ad, providing insights into the campaign's effectiveness in reaching the target audience.
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How to Calculate Reach?
Reach calculation involves dividing the total number of impressions by the ad frequency, which gives the number of unique individuals who saw the ad. "Ad frequency" is the number of times a single user is exposed to the same advertisement over a specific period of time. For example, if your ad has 10,000 impressions and an average frequency of 2, your estimated reach would be: 10,000/2 = 5,000 unique users.