Calculating Engagement Rate helps determine the level of interaction users have with your content. It's crucial for understanding how well your content resonates with your audience and improving user engagement strategies.
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How to Calculate Engagement Rate?
Engagement Rate calculation involves dividing the total number of engagements (likes, comments, shares) by the total number of impressions or followers, then multiplying by 100 to get a percentage. For example, if your post receives 500 engagements and 20,000 impressions, your engagement rate would be (500 / 20,000) * 100 = 2.5%.
Engagement Rate Calculation
Engagement Rate formula
Engagement Rate = (Total Engagements / Total Impressions) x 100
