Calculating Churn Rate measures the percentage of customers who stop using your service over a specific period. It's vital for identifying customer satisfaction issues and improving retention strategies.
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How to Calculate Churn Rate?
Churn Rate calculation involves dividing the number of customers lost during a specific period by the number of customers at the beginning of the period, then multiplying by 100 to get a percentage. For example, if you start with 1,000 customers and lose 50 over a month, your Churn Rate would be (50 / 1,000) * 100 = 5%.
Churn Rate Calculation
Churn Rate formula
Churn Rate = (Number of Customers Lost During Period / Total Number of Customers at Start of Period) x 100