Customer Retention Rate Calculator

Calculating Customer Retention Rate shows the percentage of customers who continue using your product over time. It's essential for assessing customer loyalty and the effectiveness of your retention efforts.

Start tracking this metric

Calculate Customer Retention Rate

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

How to Calculate Customer Retention Rate?

Customer Retention Rate calculation involves subtracting the number of new customers acquired during a period from the total number of customers at the end of the period, then dividing by the number of customers at the beginning of the period, and multiplying by 100 to get a percentage. For example, if you start with 1,000 customers, end with 1,100, and acquire 200 new customers, your retention rate would be ((1,100 - 200) / 1,000) * 100 = 90%.

Customer Retention Rate Calculation

Customer Retention Rate formula

Customer Retention Rate = ((Number of Customers at End of Period - Number of New Customers Acquired During Period) / Total Number of Customers at Start of Period) x 100
All metrics in one place
Sign up now

Thank you for your interest!

Please leave your email address to learn more about Narrative BI and be the first to try our platform.
Narrative BI Close button
Thank you!
We’re so glad you’re interested in seeing Narrative BI in action
Narrative BI Close button

Thank you for your interest!

Please leave your email address and we will get back to you to learn more about your specific needs.
Narrative BI Close button