Calculating CPM is a fundamental aspect of advertising bidding. It helps advertisers to understand the efficiency and reach of an advertising campaign. It involves dividing the total cost of the CPM campaign by the number of impressions it receives.
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How to Calculate CPM?
CPM calculation involves taking the total cost of your online advertising and dividing it by the total number of impressions, then multiplying by 1,000. For example, if your ad campaign costs you $1,000 for 100,000 impressions, your CPM would be $10.
