Calculating Cost Per Lead (CPL) determines the cost of generating a new lead. It's vital for understanding the efficiency of lead generation efforts and optimizing marketing spend.
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How to Calculate Cost Per Lead?
Cost Per Lead calculation involves dividing the total cost of generating leads by the number of leads generated. For example, if you spend $1,000 on a lead generation campaign and acquire 50 leads, your CPL would be $1,000 / 50 = $20.
Cost Per Lead Calculation
Cost Per Lead formula
CPL = Total Cost of Lead Generation / Number of Leads Generated
