Calculating Cost Per Engagement (CPE) determines the cost of each engagement, such as a like, share, or comment. It's important for evaluating the effectiveness of social media campaigns and optimizing budget allocation.
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How to Calculate CPE?
CPE (Cost Per Engagement) calculation involves dividing the total cost of the campaign by the number of engagements (likes, shares, comments) it receives. For example, if you spend $200 on a campaign that gets 1,000 engagements, your CPE would be $200 / 1,000 = $0.20.
