Calculating Clicktrough Rate (CTR) measures the percentage of people who click on your ad or link out of the total who view it. It's a key metric for assessing the effectiveness of your online advertising and content strategies.
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How to Calculate CTR?
CTR calculation involves dividing the number of clicks your ad receives by the number of times your ad is shown (impressions), then multiplying by 100 to get a percentage. For example, if your ad gets 150 clicks and 10,000 impressions, your CTR would be (150 / 10,000) * 100 = 1.5%.
