Calculating Bounce Rate measures the percentage of visitors who leave your website after viewing only one page. It's essential for identifying issues with user experience and improving website content to retain visitors.
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How to Calculate Bounce Rate?
Bounce Rate calculation involves dividing the number of single-page sessions by the total number of sessions on your website, then multiplying by 100 to get a percentage. For example, if your website has 2,000 single-page sessions out of 5,000 total sessions, your bounce rate would be (2,000 / 5,000) * 100 = 40%.
Bounce Rate Calculation
Bounce Rate formula
Bounce Rate = (Total Single-Page Sessions / Total Sessions) x 100