Since this article is about interesting facts and statistics, let me start with one that blew my mind. According to Statista, the Analytics-as-a-Service (AaaS) industry will be worth 58.71 billion dollars by 2027. Google Analytics is one of the top tools that come to mind when terms like AaaS pop up. Keep reading to discover more facts about Google Analytics services, including the current usage of Universal Analytics and Google Analytics 4.
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Google Analytics has the highest market share in the web analytics leading technology market, with a percentage of 29.62%. As a company, Google dominates this market, with three of its products holding the top three positions in the global market, giving the company a combined total of nearly 70% market share. Google Global Site Tag and Universal Analytics hold the second and third highest percentages, with approximately 24% and 20%, respectively.
Since Google introduced Google Analytics 4, it has seen steady growth in its usage and customer adoption. As the platform continues to grow and improve its features, more and more businesses are adopting it. According to recent statistics, almost 9 million websites have created and/or fully migrated to Google Analytics 4 and use it for their analytics activities.
Despite the sunset of Universal Analytics (UA) on the 1st of July, 2023, there are still 37 million websites using it for their everyday analytical activities. As the migration deadline draws nearer, more businesses and marketers may migrate from UA to Google Analytics 4.
We mentioned earlier that almost 9 million websites are using Google Analytics. 18% of those websites are from the United States, making it the country with the highest number of GA4 users. As of April 9, 2023, there are 1,599,092 websites in the US using GA4. The United Kingdom has the second largest percentage with 160,282 websites - a tiny percent when compared to the United States. The image below shows the top 10 countries with the highest number of GA4 users.
This one is no shocker. Google Analytics franchise has made data-driven marketing a whole lot easier. The top three industries using Google Analytics are Marketing, Social Media, and Digital Marketing, with a combined total of about 105,000 customers. Companies in the Branding and Design industry are also ardent users of Google Analytics, with a combined total of about 55,000 users.
The Narrative BI platform has a Google Analytics reporting tool. To effectively use Narrative BI, you must first connect your data sources. Our free account lets you connect one Google Analytics instance. Over time, we have seen more users connect GA4 instances amongst other data sources. Over the last three months, there has been a 41% increase in the number of connected GA4 data sources in 2023.
Google Analytics is a free and accessible platform for businesses of all sizes to analyze their data and understand their audience. It is packed with multiple metrics and filters; sometimes, you don’t even know where to look. Connecting your Google Analytics account to Narrative BI lets you receive alerts on the most critical metrics for your business goal. You can view the difference in performance over a period of time in just one glance. Get started today.
Pro TipDid you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.
No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.
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Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
